S’More is one of the newest dating apps to date, and it is one of the most interesting dating apps because of the different way it operates. S’More had been making waves upon its launch. It is because the dating app works very differently compared to the usual way dating sites operate. Here, you are supposed to interact with members more before you can even see their pictures. From this concept alone, you can tell that this dating app values character more than physical attributes.
It is very different from the shallow evaluation based on appearances alone. Here, you evaluate a person’s profile based on their opinions, values, and interests. It’s a welcome break from the usual swiping culture of the dating world.
Adam Cohen-Aslatei, the previous Managing Director of Chappy, founded s’More. He believes that dating should not be a beauty contest and that physical attraction is just a part of the love equation. Therefore, he came up with an idea to create a dating app that prioritizes the more important things that would make a relationship last.
Cohan-Aslatei came up with the entire concept in the summer of 2019, when he was having a conversation with a friend. This woman felt like she had to alter her appearance to get more responses in dating apps, and she found that very frustrating and superficial. Cohan-Aslatei agreed with this and thought of creating an app that emphasizes the “getting to know you” stage.
The S’More App was launched in January 2020 with the help of their partner, WeWork. It was promoted through word of mouth at first until its unique operation caught the public’s interest.
S’More is a cute play on the words “something more.” According to S’More, something more means you are open to different options or that you could not be categorized into a limited set of labels. If you have tried out other dating apps, but you still end up looking for something more, S’More got you covered.
The app is currently live in Chicago, New York, Washington, DC, and Boston. If you are not from these areas, you can still sign up and register an account. You will be placed on a waiting list and be notified once the app is available in your area. The app is expected to operate in more cities soon.
How does S’More work?
When you sign up for a S’More account, you will be given five recommended profiles each day. These profiles are chosen by the S’More algorithm, where your matches will be based on your location, age, sexual preference, passions, values, preferences, and behavior. As you interact with other members, the S’More algorithm takes note of the icons that you wink at and uses the new information to look for new matches.
The profile pictures in these profiles will be blurred out. You will have no idea how your match looks. The pictures will slowly un-blur with every interaction you have with that person. The whole idea is to get to know a person first before seeing what the person looks like. The delay in physical judgment allows you to get to know a person first before their physical looks cloud your judgment.
Unlike most dating apps, the S’More profiles consist of icons that reveal characteristics of the S’More member. For example, some icons show the member is looking for romance, interested in camping, or finished a degree in a particular university. If you are interested in the same thing, you can click on the icon, and this will mean you sent a wink to that member.
As soon as an appropriate amount of interest has been shown (three winks), you will eventually be able to unlock the messaging feature for that member. The member you sent a message to will not be able to read your message unless they go to your profile and give you a few winks.
Here is another twist when it comes to messaging: the person has to respond to their message within an hour of opening it. Otherwise, it will simply disappear. All sent messages will not be seen in your app until they get responses. So, if no one answers your message, it will not register in your app. Only messages that have responses can be seen in your Inbox.
S’More is not just about romantic relationships. You can also use it to make new friends. When their Profile picture is unlocked, and there is no physical attraction or sexual vibe, it does not mean you wasted your time on the person. The time you spent interacting with each other can be enough basis to start a friendship.
Registration – is it really easy?
To register an account in S’More, you have to download the app from the Apple Store. (S’More has no desktop version and Android version for the time being.). Then, you have to agree to Smore’s Terms and Conditions and Privacy Policy.
S’More will require you to take a selfie upon registration for photo verification. The registration selfie will not be shown in your profile, so you do not have to glam up or prepare for it. It will just be used as a comparison for all the Profile pictures that you will be uploading in the S’More app. Make sure that your selfie photo and the Profile pictures that you will use clearly shows your face.
Take note that you should be at least 18 years old to be a S’More member.
What about design and usability?
The app has a color palette of orange, black, white, and gold. It catches attention but not in a way that hurts your eyes. S’More is very easy to navigate despite its unique approach and operation as a dating app.
You can check the Discover section to see a list of S’More members who gave you winks. You will also be able to see who Saved your profile under this tool. You can add people under your Discover list to your Favorites so you can keep track of them. If they have not been in your Daily Picks, they will be part of it the next day.
There is an Activity section on the app that records your most recent activity while using the S’More app. You will see information such as the most recent unblurred profiles that you unlocked and your latest messages. You will also receive news and updates about S’More, features, brand events, and happenings here.
The time users have to chat with each other has a limit. This way, S’More members are encouraged to have more in-depth conversations. After you finished talking, a pop up will ask you if the S’more member you are chatting with has been friendly to you. You can answer with a thumbs up or a thumbs down. This part is the kindness score feature. Knowing that your behavior and the way you chat with others will be rated right encourages users to be on their proper behavior while using the dating app.
In S’More, your profile gets a public rating as well. The general classification is sort of like an over-all score. It will be based on how you interact in the site, how complete your profile is, how fast you respond to messages, and the kindness rating other members give you. It is also a part of S’More’s effort to encourage right and proper behavior among its members.
You also have the option to provide links to your other social media accounts. These links will also not be revealed until your full profile photo is unlocked to the user who visits your profile.
Let’s talk about profile quality
As mentioned earlier, the S’More profiles consist of icons and a blurred-out picture instead of the usual profile picture and text. Your basis for judging one’s profile is their interest, illustrated by the icons on their profile. The more interaction you have with each other, the more information will be slowly revealed until the full profile is unlocked.
You can have over 20 icons on your profile. It helps to add as many images as possible to optimize your matches. But of course, you have to make sure that these icons are real and that you are interested. If you are just adding images to have a lot of it in your profile, you might be mismatched. The algorithm might recommend someone that does not share a lot in common with you as you would like. Remember, the algorithm will base your matches on your actions and the answers you give to your profile.
The questions to fill out your profile are also unique. Some of these are what industry you are working in, what type of date you want, your style, and what song best reflects your personality.
In S’More, all Profile pictures are verified by the S’More team. When you register, you will be asked to do a selfie. This selfie will be the basis of verification for all your Profile pictures to ensure that they are current pictures. If your registration selfie and the profile picture you want to upload does not look the same, you will be asked to re-verify. It helps ensure that there are no fake accounts and will prevent people from catfishing while using the app. Because of this, you can be assured that all S’More members are real people.
The mobile application
S’More is currently available for iOS only. An Android app is still under development and will be available soon.
The current download size of the S’More app is 129.8 MB. The S’More app will require an iOS version of 12.0 or a later version than that. The app is compatible with iPhones, iPod touch, and iPads.
Safety & security
Security measures are made to protect the information you give S’More against misuse and unauthorized access. Your personal information is safeguarded by secured servers that have firewalls. S’More has its tech team to ensure that everything is running smoothly.
S’More profiles are also safe with bot protection technology. S’More verifies and authenticates all profiles and pictures. Profile pictures are verified with the required selfie upon registration, and they are screened to make sure it is appropriate content. This step saves you from being a victim of catfishing and assures that all pictures in the app are suitable.
While chatting, you may notice that you will be unable to send links and pictures to another S’More member. It is because it is not allowed. This feature is for the safety and security of all S’More members.
Pricing and benefits
You can download the app for free in the Apple store. The essential services are free as well. But if you want to be able to do more and get the best out of S’More, it is advised that you upgrade your account to a premium membership.
Upgrading your account will give you more features to navigate the S’More app, such as getting 30 extra profile recommendations per month. You will be able to save more profiles and chat with more people with a premium account too. An upgrade to premium membership will allow you to add more photos and videos to your profile with a premium membership.
You will be charged $4.99 for a week-long subscription, $9.99 for a month-long subscription, and $24.99 for a three-month subscription. Payments will be charged to your iTunes account. Take note that subscriptions are renewed automatically one day before the current subscription ends. You can avoid the auto-renewal by turning it off through your Account Settings.
Help & support
S’more has active staff that you can reach any time.
The S’More help and support team can be contacted through for general concerns.
You can send an e-mail to for concerns regarding the S’More app itself.
S’More also has a Facebook, Instagram, and Twitter account to give updates to all its members. You can also address your concerns through these platforms.
Q&A:
S’More is a safe app, and it has the appropriate security measures to protect your data and information through its technical team. The kindness and public ratings other users give you make S’More members more conscious about their behavior while using the app. This way, S’More becomes a safe and healthy environment for people to connect and meet.
S’More may be new in the dating industry, but it is legit and real. In fact, because of its unique approach, you are bound to make more authentic connections from this dating app than anywhere else.
The key to making S’More work for you is to have a good kindness and rating score. It will make you more attractive to other users of the dating app.
If you have a message, you should respond to it within an hour. Otherwise, the message will disappear, and you will not be able to contact the sender back.
It will also help if you complete your profile and bio. The quality of your matches and recommendations will significantly depend on how honest you are in answering your profile and picking your icons.
S’More advises that you use the app at least once a week to be considered active.
You can register and make a profile for free. You will also be able to use the essential services of the app with a free membership. But if you want to do more and get the most out of what S’More can offer, it is recommended that you upgrade to a premium account.
S’More emphasizes on the “getting to know you” stage of the dating game. You will be given a chance to know each other before seeing what each other looks like. Therefore, you already have an idea if you like this member’s personality or not. This type of approach is useful when you are looking for a serious relationship.
Conclusion
If you are tired of the dating world’s superficial ways, S’More will make you want to get back on it. You can expect to find more people you can connect to at a deeper level through this app. It gives more importance to personality and behavior – an essential and often overlooked trait in the dating game.
The features and tools available are unique – you will surely have fun navigating and exploring the S’More app. Since S’More is new (launched early this year), you can expect to see more developments and more features soon.
S’More users sign up here as well: